OOKA
OOKA is AIR's charcoal-free shisha device, sold in the US, Germany, and the UAE. The brand was already established when I arrived, so most of my OOKA work supports it: the social and web visuals that keep it looking sharp.
OOKA x Cookies
Early 2025, less than six months after I joined the US team. I led the visual direction from the start, building out several concepts and pitching them to both the US and global teams. This is the one that won, and it rolled out globally.
It shared DNA with Al Fakher x Cookies but needed to feel more exclusive. The grit is still there, just dialed back. OOKA's gold leads, with Cookies blue as the accent, and clean product renders take the place of effects-heavy photos. That balance kept it premium without losing the Cookies attitude.
OOKA Pro and events
Social and web
