objective.

Swift Blank is a company that researches new ways to learn code by combining big ideas with a lovable mascot. Our main product is an app that you can use on the go and implements our groundbreaking technology. Our target audience is married couples. We want to convey a sense of nostalgia, while at the same time being inexpensive.

You must create a logo using the information given in this brief. They would prefer a mascot logo that uses the color red. The logo will be used on the company website. Take into account the company’s values and preferences, and make sure it will work for the planned use-cases.

solution.

It’s not often I get to create one of these. I mean, icons and pictographs, sure, but not an actual character meant to be the literal “face” of a brand. How cool.

I think I had a good idea of what I wanted to do from the start. I definitely wanted to lean into the pixelated aesthetic of the dawn-of-computers age. Think Windows 95 and how all of that stuff looked. I also had the immediate idea of a ghost. Couldn’t tell you why. Those two things just effortlessly came together as a little 8-bit guy I’m calling Code Ghost.