objective.
Atom Power, a tech startup in the energy management space, needed an in-house designer to manage their visual assets and support their marketing team. Their visual identity lacked cohesion, and there were consistency issues both front and back-end. My goal was to address these weaknesses to streamline the marketing team's workflow and enhance overall effectiveness.
solution.
My approach was to establish a strong, consistent visual identity for Atom Power. Despite being around for eight years, Atom Power is still in its "startup era," making it crucial to set a solid brand tone. I refined the existing brand guidelines and focused on unifying all visual elements. Presentation decks and product documentation now use consistent colors and typography. The company website was completely redesigned to create a stronger impact on users. I also revamped asset management, improving organization and making the storage system more intuitive and accessible.
video.
A big goal of mine was to inject a bit more motion into the company’s visual language. Some of the ways I accomplished this was to integrate motion graphics into marketing campaigns and presentation decks.
A handful of projects also involved video production, both live-action and fully animated. The example here is a sizzle real I created for some of our software at Atom Power. It needed to demonstrate key aspects and visuals of the mobile app in under a minute.
website.
Upon taking on the task of revamping Atom Power’s website, the existing design left a lot to be desired. After meeting with the marketing team and discussing our plan of attack (talking points, CTAs, user flow, etc.) I created what I believe is an effective layout for our goals.
The site’s main focus is to inform and drive leads. Our copywriter did a great job of generating content, while I took on the task of making a guided experience for the user. Pages give detailed explanations of their topic while also offering easy selections to related pages. The layout if uniform and cohesive largely due to it sticking to the aforementioned brand standards.